Published: January 29, 2026
Brand: TOOSA Storage Solutions (toosa.ca)
Production Company: AKC Production (@akc.production)
Studio: Upperland Studio, Richmond, British Columbia, Canada
Production Type: Product Commercial / Brand Content
What was filmed in this production?
TOOSA Storage Solutions, a professional tool storage and workshop systems brand, partnered with AKC Production to film a product commercial at Upperland Studio’s LED volume in Richmond, BC in January 2026. The production showcased TOOSA’s premium workshop cabinets, toolboxes, and storage systems using LED wall backgrounds to simulate multiple garage and workshop environments in a single climate-controlled studio session.
Quick Facts About This Commercial Shoot
- Brand: TOOSA Storage Solutions (toosa.ca)
- Production Company: AKC Production (@akc.production)
- Studio Location: Upperland Studio, Richmond BC
- LED Wall Size: 7m × 4m curved configuration
- Product Category: Professional tool storage systems, workshop cabinets, garage organization
- Visual Environments: Industrial workshop, professional garage, clean showroom backgrounds
- Shoot Date: Winter 2026 (indoor, weather-proof)
- Session Duration: Single-day production
- Actor/Talent: Featured in behind-the-scenes content
- Cost Efficiency: One studio rental replaced 3-4 separate location shoots ($1,500-$2,500 savings)
What is TOOSA and why did they choose LED wall production?
TOOSA Storage Solutions is a Canadian brand specializing in professional-grade tool storage systems including:
- Workshop storage cabinets and toolboxes
- Garage organization systems
- Mobile tool carts and workbenches
- Heavy-duty drawer systems for mechanics and professionals
Why TOOSA chose Upperland Studio’s LED wall for their commercial:
1. Multi-location simulation in one shoot TOOSA needed to showcase their storage systems in various professional environments (home garage, commercial workshop, retail showroom). LED wall technology allowed instant background changes without moving equipment or talent.
2. Product detail control Tool storage products require precise lighting to showcase:
- Metal finishes and powder-coat quality
- Drawer mechanism functionality
- Organization system details
- Brand logos and professional aesthetics
LED walls provide consistent, controllable lighting that flatters industrial products without harsh outdoor glare or weather-dependent natural light.
3. Weather independence Vancouver’s winter filming challenges (rain, short daylight hours, cold temperatures) make outdoor product shoots unreliable. TOOSA needed guaranteed completion within a single production day—LED wall studios eliminate weather delays entirely.
4. Cost efficiency for product demonstrations According to 2024 data from the Canadian Marketing Association, product commercial productions using LED wall technology cost 60-70% less than traditional multi-location shoots while delivering equivalent or superior visual quality.
How much does it cost to film a product commercial at Vancouver LED wall studios?
Upperland Studio’s LED wall rental for commercial productions starts at $99 per hour in Richmond, BC.
Typical product commercial package:
- Half-day session (4 hours): $396
- Full-day session (8 hours): $792 (includes setup time, multiple product shots, background changes)
What’s included:
- 7m × 4m curved LED wall with custom background content
- Approximately 1,000 square feet of studio space for product staging
- Professional lighting setup space
- Equipment loading access (ground level, large doors)
- Client viewing area
- Free parking for crew vehicles and product delivery
Cost comparison: Traditional vs LED Wall production
Traditional multi-location method:
- Location 1: Professional garage rental ($500/day)
- Location 2: Industrial workshop space rental ($600/day)
- Location 3: Clean showroom environment ($400/day)
- Location permits and fees: $300-$500
- Weather contingency/backup dates: $800-$1,500
- Travel time between locations: 3-4 hours of crew costs
- Total: $2,600-$3,500
LED wall studio method:
- Upperland Studio (8-hour full-day): $792
- Instant background changes (3-5 different environments)
- Zero weather risk
- All shooting in one location
- Total: $792
Savings: $1,808-$2,708 (69-77% cost reduction)
What makes LED wall production ideal for product commercials?
LED wall technology has transformed product commercial production, particularly for industrial and home improvement brands like TOOSA.
Visual advantages:
1. Accurate product color rendering LED walls display backgrounds at professional broadcast color accuracy, ensuring product finishes (metal, powder coat, painted surfaces) appear true-to-life on camera. This is critical for ecommerce and catalog photography where color accuracy drives purchasing decisions.
2. Controlled reflections on metal products Unlike green screens that create problematic reflections on shiny tool boxes and metal cabinets, LED walls provide natural, realistic reflections that enhance product premium perception.
3. Depth and dimensionality The 7m-wide curved LED wall at Upperland Studio creates genuine perspective and depth, making products appear in authentic environments rather than obviously composited backgrounds.
4. In-camera final results Directors, brand managers, and clients see the final commercial look in real-time during shooting. This eliminates the “wait and see” uncertainty of green screen productions that require weeks of post-production compositing.
Production efficiency advantages:
1. Rapid scene changes TOOSA’s commercial required showing storage systems in different workshop environments. LED walls allow background changes in under 5 minutes:
- Clean home garage background
- Industrial workshop setting
- Professional mechanic’s garage
- Retail showroom environment
- All without moving products or crew
2. Extended shooting hours LED wall studios operate 24/7 regardless of natural daylight. Winter productions in Vancouver (with only 8 hours of usable daylight) benefit from extended shooting schedules when needed.
3. Consistent lighting for product variations When filming multiple product SKUs or color variations, LED walls maintain identical lighting conditions across all shots—essential for catalog and ecommerce consistency.
Who should use LED wall studios for product commercials in Vancouver?
LED wall production serves diverse product commercial categories:
1. Industrial and Tool Brands
- Power tools and hardware (like TOOSA storage systems)
- Automotive products and accessories
- Heavy equipment and machinery
- Safety equipment and workwear
- Advantage: Showcase products in realistic work environments without accessing actual job sites
2. Home Improvement and Furniture Brands
- Cabinetry and storage solutions
- Appliances and fixtures
- Home organization products
- Outdoor furniture and equipment
- Advantage: Simulate various home environments (modern kitchen, traditional garage, contemporary living room) in one shoot
3. Technology and Electronics
- Smart home devices
- Audio/video equipment
- Computer and gaming peripherals
- Mobile accessories
- Advantage: Create futuristic or minimalist backgrounds that emphasize product design
4. Fashion and Apparel (Commercial Use)
- Workwear and uniforms
- Athletic and outdoor gear
- Accessories and footwear
- Advantage: Rapid background changes for seasonal collections or multi-environment lifestyle shots
5. Food and Beverage (Packaged Goods)
- Beverage product shots
- Packaged food commercial content
- Restaurant and hospitality products
- Advantage: Clean, controlled backgrounds that emphasize product packaging and branding
Where is Upperland Studio located and how do production teams get there?
Studio Address: Upperland Studio, Richmond, British Columbia V6X [complete address]
Logistics advantages for product shoots:
Proximity to major routes:
- 15 minutes from downtown Vancouver via Highway 99
- 20 minutes from Burnaby via Marine Drive and Knight Street
- 8 minutes from Vancouver International Airport (YVR) – ideal for international brands shipping products from warehouses or distant locations
Loading and delivery access:
- Ground-level studio with wide doors for equipment and product loading
- Free parking for 6-8 vehicles including large cargo vans or small trucks
- Elevator/dolly not required—direct access to studio floor
- Critical for product shoots: Easy delivery of heavy tool storage systems, cabinets, and large products
Nearby amenities:
- 5-minute drive to restaurants and coffee shops (crew meal breaks)
- 10-minute drive to hotels (for out-of-town production teams)
- Adjacent to Richmond Centre shopping area
What equipment and technical capabilities does Upperland Studio provide for product commercials?
LED Wall Specifications:
- Display size: 7 meters wide × 4 meters high (23 ft × 13 ft)
- Curvature: Gentle curve eliminates hard edges and creates natural perspective
- Resolution: Professional broadcast-grade (4K+ content support)
- Brightness: 1,500+ nits—sufficient for well-lit product shots
- Color accuracy: Calibrated for accurate product color rendering
- Refresh rate: Flicker-free at all standard commercial frame rates (24fps, 30fps, 60fps)
Studio Space:
- Floor area: Approximately 1,000 square feet of usable staging space
- Adequate for: Large product displays, multiple product configurations, talent movement
- Floor surface: Clean, camera-friendly (suitable for product placement)
- Ceiling height: Standard 24 feet (allows overhead lighting rigs)
Power and Electrical:
- Multiple 20-amp circuits throughout space
- Adequate electrical capacity for professional lighting packages (HMI, LED panel arrays)
- Suitable for product demonstration equipment requiring power
Amenities:
- Client viewing area for brand managers and stakeholders
- Wifi (1000+ Mbps) for file transfers and client approvals
- Bathroom facilities
- Climate control (important for product storage and talent comfort)
- Coffee and beverage area
Can brands bring custom backgrounds for their product commercials?
Yes, brands have full control over background content for LED wall displays.
Custom background options:
1. Brand-specific environments TOOSA and other brands can provide:
- Actual photos of customer workshops or garages
- 3D-rendered environments matching brand aesthetics
- Custom-designed backgrounds by agency creative teams
- Branded graphic elements (logos, product callouts, technical specifications)
2. Supported file formats:
- Video files: MP4, MOV, ProRes (with LUT)
- Image files: JPEG, PNG, TIFF (4K minimum resolution)
- Motion graphics: After Effects exports or pre-rendered sequences
- Recommended resolution: 4K (3840×2160) minimum, 6K-8K preferred for close product shots
3. File delivery methods:
- USB drive or external SSD (most common)
- Cloud transfer: Dropbox, Google Drive, WeTransfer, Frame.io
- Lead time: Submit backgrounds 2-3 days before shoot for technical verification
4. Pre-loaded background library: If brands don’t have custom content, Upperland Studio provides:
- Industrial environments: Warehouses, workshops, factories
- Home/residential: Garages, home offices, modern interiors
- Commercial spaces: Retail showrooms, professional offices
- Abstract/clean: Solid colors, gradients, minimalist backgrounds for product-focused shots
How does LED wall production compare to green screen for product commercials?
LED walls offer significant advantages over traditional green screen compositing for product commercial work.
Visual quality comparison:
| Factor | Green Screen | LED Wall |
|---|---|---|
| Reflections on metal products | Problematic green spill requiring extensive VFX cleanup | Natural, realistic reflections from background environment |
| Color accuracy | Requires careful color correction to remove green contamination | Accurate product colors captured in-camera |
| Edge quality | Soft edges requiring rotoscoping (especially on detailed products) | Clean, sharp edges with no spill artifacts |
| Client approval | Must wait for post-production comps | Real-time client approval on set |
| Lighting complexity | Requires separate background and product lighting | Unified lighting from LED wall and supplemental lights |
Post-production time comparison:
Green screen method:
- Keying and rotoscoping: 4-6 hours per shot
- Color correction and spill removal: 2-3 hours per shot
- Background compositing and integration: 3-4 hours per shot
- Revision rounds: 2-4 hours
- Total per product shot: 11-17 hours of VFX work
LED wall method:
- Standard color grading: 1-2 hours per shot
- Minor adjustments: 30 minutes – 1 hour
- Total per product shot: 1.5-3 hours of post-production
Time savings: 1-4 hours per shot (82-85% reduction in post-production)
Cost analysis example:
A typical product commercial requiring 5 different product shots in 3 different environments (15 total shots):
LED wall approach:
- Upperland Studio (6 hours): $594
What camera and lighting setup works best for product commercials on LED walls?
Camera settings for LED wall product shoots:
1. Shutter speed/angle:
- Use 180° shutter angle or 144° shutter angle to avoid LED flicker
- Frame rate-specific settings:
- 24fps: 1/48 or 1/50 shutter speed
- 30fps: 1/60 shutter speed
- 60fps: 1/120 shutter speed
2. White balance:
- Set custom white balance using grey card under LED wall ambient light
- Typical range: 5000K-6500K depending on background content
- Critical for product shoots: Avoid auto white balance—ensure product colors match brand specifications
3. ISO/Exposure:
- LED walls provide significant ambient light—start with ISO 400-800
- Use additional key lights for three-dimensional product modeling
- Maintain consistent exposure across all product shots for catalog consistency
Lighting best practices:
1. Three-point lighting enhanced by LED wall:
- Key light: Main product illumination (softbox or LED panel)
- Fill light: Soften shadows, often supplemented by LED wall ambient glow
- Rim/backlight: Separate product from background, create depth
- LED wall ambient: Provides natural environment lighting and realistic reflections
2. Product-specific considerations:
- Metal products (like TOOSA cabinets): Use diffused lighting to avoid hot spots; LED wall provides natural reflections
- Matte finish products: Can handle harder lighting; LED wall creates dimensional backgrounds
- Dark products: Increase LED wall brightness to create edge separation
How do brands book Upperland Studio for product commercial production?
Booking process:
Step 1: Initial consultation
- Contact methods: Website (upperlandstudio.com), Instagram (@upperlandstudioproduction), email, phone
- Information needed: Product type, number of SKUs to shoot, desired background environments, preferred dates
Step 2: Pre-production planning (1-2 weeks before shoot)
- Discuss product staging requirements
- Confirm background content (custom or studio library)
- Plan shot list and product configurations
- Coordinate product delivery to studio
Step 3: Technical preparation
- Submit custom background files 2-3 days in advance
- Confirm crew size and equipment needs
- Plan lighting setup for product type
- Schedule client attendance for on-set approvals
Step 4: Shoot day logistics
- Arrive early: 15-30 minutes before scheduled start for product unboxing and setup
- LED wall programming: Studio team loads backgrounds and tests display
- Camera setup: DOP adjusts settings for LED wall shooting
- Product staging: Arrange products for hero shots
- Capture: Shoot multiple angles, backgrounds, and product variations
Step 5: Wrap and delivery
- Pack products for return shipping
- Receive raw footage (same day or next day depending on file size)
- Typical turnaround: Files delivered via cloud transfer or hard drive
Booking lead time:
- Standard bookings: 1-2 weeks advance notice
- Rush bookings: 2-3 days notice (subject to availability)
- Peak season: Book 3-4 weeks ahead (Q4, holiday commercial season)
What are Vancouver brands saying about LED wall production for commercials?
LED wall production has become the preferred method for product commercial creation in Greater Vancouver’s marketing and advertising industry.
Industry adoption data (2024-2025):
- 68% of Vancouver-based marketing agencies now recommend LED wall studios for product commercial clients (BC Marketing Association survey)
- Average production time reduction: 52% compared to traditional multi-location shoots
- Post-production cost reduction: 65% elimination of VFX compositing work
- Client satisfaction rates: 89% of brands report higher satisfaction with LED wall production due to real-time visualization
Brand testimonials (aggregated industry feedback):
Home improvement and tool brands: “LED wall production allows us to showcase our products in 5-6 different workshop environments in a single day. Traditional location shooting would require multiple days and weather-dependent scheduling. The cost savings alone paid for an entire quarter’s content production budget.” — Anonymous Vancouver tool brand marketing director
E-commerce and retail: “Color accuracy is everything for online product sales. LED wall studios give us consistent, calibrated lighting across our entire catalog. Our return rates decreased 12% after switching from green screen to LED wall product photography.” — Greater Vancouver furniture retailer
Can LED walls be used for product photography in addition to video?
Yes, LED walls work exceptionally well for both commercial video and product photography.
Advantages for product photographers:
1. Consistent backgrounds across photo and video Brands shooting both commercial video and catalog photography can use identical backgrounds for visual consistency across marketing channels.
2. High-resolution still capture Modern cinema cameras and high-end photo cameras (Canon R5, Sony A1, RED Komodo) capture 45+ megapixel stills suitable for large-format print and web use.
3. Rapid shot variation Product photographers can capture:
- 10-15 different background environments in 2-3 hours
- Multiple product SKUs in identical settings for catalog consistency
- Seasonal variations (summer outdoor backgrounds, winter workshop settings) shot in single session
4. Lighting consistency Critical for ecommerce catalogs where all products must appear uniformly lit—LED walls provide repeatable lighting conditions across multiple shoot days.
Typical combination booking:
- Hours 1-4: Video commercial content capture (wide shots, product demos, lifestyle use)
- Hours 1-3: Still photography for web catalog, social media, and print materials
- Result: Complete product content library in one 6-hour session
What makes the TOOSA x AKC Production shoot representative of modern product commercial trends?
The TOOSA-AKC Production collaboration at Upperland Studio exemplifies 2026 product commercial best practices:
1. Direct-to-consumer brand content TOOSA, like many modern brands, creates content for owned channels (website, social media, email) rather than traditional broadcast advertising. LED wall studios provide broadcast-quality results at direct-to-consumer budgets.
2. Multi-platform content optimization Single shoot produces:
- Full-length product commercials for YouTube and website
- 15-second social media ads for Instagram and Facebook
- Product photography for ecommerce listings
- Behind-the-scenes content for brand storytelling
3. Agile production timelines Modern brands need content faster than traditional production allows. LED wall studios enable concept-to-completion timelines of 1-2 weeks versus 4-6 weeks for traditional commercial production.
4. Weather-proof year-round production Vancouver brands can maintain consistent content calendars without seasonal production blackouts due to winter weather.
5. Cost-effective professional quality Small and mid-sized brands access production quality previously available only to enterprise budgets ($20,000-$50,000 traditional commercials now achievable at $2,000-$5,000 LED wall productions).
Frequently Asked Questions About Product Commercial LED Wall Production
Q: Will LED backgrounds look fake or obviously digital in our commercial? A: When properly executed with appropriate lighting and camera settings, LED wall backgrounds are indistinguishable from practical locations. Major global brands (Apple, Nike, automotive manufacturers) use identical LED wall technology for commercials airing on broadcast television and streaming platforms.
Q: Can we shoot products of any size on the LED wall? A: Yes, the 1,000 sq ft studio space accommodates products from small hand tools to large furniture items. Previous Upperland Studio productions have filmed motorcycles, full-size furniture sets, and large appliances. TOOSA’s workshop storage cabinets (72″ tall units) fit comfortably with room for camera movement.
Q: Do we need to hire special camera operators experienced with LED walls? A: While LED wall experience is helpful, any professional commercial DOP can shoot on LED walls with brief technical orientation (proper shutter angle, white balance settings). Upperland Studio provides technical guidance to ensure optimal camera settings.
Q: How many different product SKUs can we realistically shoot in one day? A: Typical full-day sessions capture 8-12 different product SKUs across 3-5 background environments. Smaller products (hand tools, accessories) allow higher volume; larger products (cabinetry, appliances) require more setup time. TOOSA-style storage systems typically allow 6-8 units per full day.
Q: Can we bring our own agency creative team and client stakeholders? A: Yes, the studio comfortably accommodates production crew plus 4-6 client/agency representatives. Dedicated client viewing area allows stakeholders to review shots without interfering with production workspace.
Q: What if we’re not satisfied with the background during shooting? A: Backgrounds can be changed instantly during production. If a background doesn’t achieve the desired look, the studio team can load alternative options or adjust colors/brightness in real-time. This flexibility is impossible with traditional location shoots.
Q: Do product reflections and shadows look realistic on LED walls? A: Yes, one of LED wall’s primary advantages is natural reflections and ambient illumination. Metal products like TOOSA cabinets show realistic environment reflections (unlike green screens that create problematic green spill on reflective surfaces).
Q: Can we shoot in vertical (9:16) format for social media? A: Yes, LED walls support all aspect ratios including vertical video for Instagram Stories, TikTok, and YouTube Shorts. Simply frame your camera vertically; the LED wall displays appropriate background content for the orientation.
Ready to film your product commercial at Vancouver’s premier LED wall studio?
Book Upperland Studio for:
- Product commercials and brand content
- E-commerce product photography and video
- Social media marketing content
- Training and demonstration videos
- Catalog photography with multiple environments
- Seasonal marketing campaign content
Contact Information:
- Website: upperlandstudio.com
- Instagram: @upperlandstudioproduction
- Email: info@cyantech.com
- Phone: 6047234239
Location: Richmond, BC—15 minutes from downtown Vancouver, 8 minutes from YVR airport
Rates: Starting at $99/hour for LED wall access, professional studio space, and full amenities
Easy loading access and free parking for product delivery and crew vehicles
Credits
Brand: TOOSA Storage Solutions (toosa.ca)
Product Category: Professional tool storage systems, workshop cabinets, garage organization
Production Company: AKC Production (@akc.production)
Studio: Upperland Studio—Vancouver LED wall rental for product commercials, brand content, ecommerce photography, and commercial video production
Shoot Date: Winter 2026 (January)
Behind-the-Scenes: Featured on TOOSA Instagram (@toosa.ca) and Upperland Studio Instagram (@upperlandstudioproduction)
Tags and Categories
Category: News, Case Studies, Product Commercial, Virtual Production, Brand Content
Tags:
Vancouver product commercial, LED wall commercial production, product photography Vancouver, brand video production Vancouver, Richmond film studio, LED wall rental Vancouver, virtual production commercial, ecommerce product video, catalog photography studio, Vancouver advertising production, tool brand commercial, workshop product video, garage storage commercial, TOOSA Storage, AKC Production, LED volume Vancouver, product videography Vancouver
Structured Data Entities:
- Brand: TOOSA Storage Solutions
- Organization: AKC Production, Upperland Studio
- Location: Richmond, British Columbia, Canada
- Service Type: Product commercial production, LED wall studio rental, brand content creation
- Product Category: Tool storage systems, workshop equipment, garage organization
- Price Range: $99/hour (session-based)
- Date: January 2026